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Shops are bustling with customers, offering a vibrant array of colorful traditional toys as people prepare to celebrate the Mid-Autumn Festival, which falls on the 15th day of the eighth lunar month, or October 6 this year.

Hang Ma street in Hanoi fills with festive ambience as the Mid-Autumn Festival nears.

A foreign traveler joins the joyous atmosphere of the Mid-Autumn Festival.

Tò he (toy figurines) shaped like popular cartoon characters such as Minions, Doraemon, and Superman always captivate children’s attention.

Delicious street food is also available, attracting many visitors.

Duc Anh, owner of a toy store on Hang Ma Street, shares that sales of traditional Mid-Autumn Festival toys are strong this year, driven by reasonable prices and a wide variety of designs.

“Traditional toys made from familiar materials and with clear origins are also a key reason why many people choose them,” says Anh Duong, owner of a toy shop.

For many generations of Vietnamese, lanterns are deeply tied to cherished childhood memories.

Many families view the Mid-Autumn Festival as a chance to reunite and share gifts with their children.

The Mid-Autumn Festival is also considered the ideal time to teach children about Vietnamese culture.

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