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Stretching along Binh Dong, Mac Van and Bui Huy Bich streets, hundreds of booths display fresh fruits, regional specialties, One Commune One Product (OCOP) products, environmentally friendly agricultural goods and fruit-based processed products, creating a vibrant atmosphere in the heart of the city.

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The festival revives the traditional image of “trên bến dưới thuyền” (on the wharf, on the boats), which once symbolised the bustling trade routes that transported fruits and agricultural products from the Mekong Delta to Saigon (Ho Chi Minh City).

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Today, the concept has been reimagined as a cultural and commercial platform that tells the story of southern Vietnam’s river-based economy in a modern context.

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Organisers said the festival is designed not only to provide shopping and entertainment opportunities for visitors but also to strengthen supply-demand connections, promote local products and support agricultural consumption.

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As many fruit varieties enter peak harvest season, the event is expected to create additional sales channels for farmers, cooperatives and producers while enabling urban consumers to access high-quality products directly from the Mekong Delta.

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One of the festival’s distinguishing features is its integration of trade activities with cultural experiences.

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In addition to fruit and agricultural exhibits, visitors can explore traditional southern Vietnamese cuisine, book streets, photo exhibitions, handicraft displays and live cultural performances throughout the event.

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Interactive activities include recreations of floating market trading scenes, presentations of traditional craft villages and cooking demonstrations featuring fruit-based dishes, bringing the atmosphere of the Mekong Delta to the centre of Ho Chi Minh City.

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According to organisers, linking agricultural products with local cultural identity not only enhances visitor experiences but also contributes to strengthening the value and recognition of Vietnamese agricultural brands.

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In recent years, many Vietnamese localities have increasingly combined trade promotion with tourism and cultural activities as a strategy to expand markets for agricultural products.

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As Vietnam’s largest economic hub, Ho Chi Minh City remains a key consumption market for products from the Mekong Delta.

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Through the festival, farmers, cooperatives and businesses have opportunities to connect directly with consumers, promote their brands, identify business partners and expand distribution networks.

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More than a seasonal event, “On the Wharf, On the Boats” highlights an evolving approach to agricultural trade promotion that combines commerce with cultural storytelling to create added value beyond traditional buying and selling.

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Amid the rapid pace of urban life, fruit-laden boats, regional specialties and the stories of Mekong Delta farmers continue to resonate with city residents, helping connect production with markets while preserving the unique cultural heritage of southern Vietnam’s river communities.

230 booths showcase Mekong Delta fruits and specialties in HCM City

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