Addressing the event, President of the Buon Ma Thuot Coffee Association Trinh Duc Minh noted that the contest attracted a record number of partaicipants.

Minh said that through the festival and the contest, it can be seen that the Vietnamese coffee community has been increasingly able to keep up with the global technology and catch consumer trends, as well as know how to promote internal strength, and preserve and develop traditional values.

The contest, which took place on March 10 -13, saw the participation of 33 from nine localities nationwide. It aims to honour coffee-making talents and motivate them to constantly practice and improve skills and creativity to create premium coffee drinks.

It also offers a chance for coffee lovers to share knowledge and experience, and for businesses to connect and seek partners, contributing to promoting the Vietnamese coffee culture and developing the country’s specialty coffee industry.