Located in the Vietnam Singapore Industrial Park III (VSIP III), the facility spans over 55,000 square meters on a 7.5-hectare site. Pandora designates the plant as its largest handcrafted jewelry facility, built to LEED Gold sustainable standards and powered entirely by renewable energy.

The plant launches with 735 employees, with headcount projected to reach 1,000 by year-end. At full capacity, the facility accommodates 7,000 artisans, scaling annual output to 60 million pieces and expanding the company's overall capacity by 50%.

Pandora leads the global jewelry sector by volume, selling 112 million pieces in 2025 and generating DKK 32.5 billion (US$ 4.9 billion) in revenue. The Vietnamese plant marks the brand's fourth production site and its first outside Thailand.

Chief Executive Officer Berta de Pablos-Barbier states that Vietnam earns selection for the flagship hub due to its favorable business environment and infrastructure. Furthermore, the country's longstanding goldsmithing tradition facilitates access to skilled talent.

Chief Supply Chain Officer Jeerasage Puranasamriddhi says that the Vietnamese plant initially prioritizes gold-plated product lines amid surging demand. Over the long term, the facility underpins the production of platinum-plated jewelry as the company diversifies its material strategy.

Production utilizes 100% recycled silver and gold certified by the Responsible Jewellery Council (RJC).

He adds that the company imports raw materials directly from international sources while progressively enhancing local technical capabilities for localization, and notes that suppliers must meet the Responsible Sourcing programme regarding integrity, financial capacity, and compliance.

Headquartered in Copenhagen, Denmark, Pandora holds a market capitalization exceeding US$ 9.7 billion. The group employs approximately 39,000 people globally and operates 7,000 points of sale across more than 100 countries. Second-quarter revenue reaches DKK 32.5 billion (approx. US$ 1.1 billion), a 2% increase year-on-year.

The brand initiates retail operations in Vietnam in 2011. CEO Berta de Pablos-Barbier reports that the market climbs to seventh in Asia, amid rapid economic development and a young consumer demographic matching the product portfolio.

She says that the global jewelry industry transitions from status symbols to expressions of individuality and personal values, requiring continuous innovation and refined design quality.

Pandora to break ground for US$150 million factory in Vietnam

VOV.VN - Pandora, the Danish jewelry and manufacturer and retailer, is scheduled to start construction of its first factory worth US$150 million in Vietnam on May 16, according to the Danish Embassy in Hanoi.