Running until March 1, the event comes within the framework of the 13th meeting of the Joint Coordination Committee on CLV Development Triangle Area.

The opening ceremony drew high-level officials, ministers and business leaders from the 13 provinces in the area, including Kon Tum, Gia Lai, Dak Lak, Dak Nongm and Binh Phuoc  of Vietnam; Sekong, Attapeu, Salavan and Champasak of Laos; and Stung Treng, Rattanakiri, Mondulkiri and Kratie of Cambodia.

The exhibition attracts 118 booths displaying a diverse range of popular locally-crafted products, including traditional handicrafts, fine arts and agricultural products. It also serves as a platform to popularise information on regional tourism potential.

Many Vietnamese firms operating in the area showcase a variety of products, especially quality organic farm produce for export such as banana, green pomelo, pineapple, and organic sugar, which have attracted significant interest, with a large number of local residents and visitors sampling them.

The opening night alone saw a substantial turnout, with tens of thousands of attendees immersing themselves in shopping and enjoying musical performances that celebrated the shared heritage, culture and unity among the three countries.