Now in its sixth edition, the festival will be held at October 30 Square and is jointly organised by the Belgian Embassy in Vietnam, the Belgian-Luxembourg Chamber of Commerce in Vietnam (BeluxCham) and DEEP C Industrial Zones, with support from Hateco Group.

Under the theme 'Heritage within Heritage', the event will bring together Belgian cultural traditions and the natural beauty of Ha Long Bay, a UNESCO World Heritage Site.

The festival aims to create a meeting point between Belgium’s cultural and culinary heritage and Quang Ninh’s distinctive natural and cultural attractions.

It marks the first time B.Fest will be held in Quang Ninh, offering visitors an opportunity to experience Belgian culture in the coastal city.

Music will be among the festival’s main attractions, with performances by Vietnamese artists and a DJ from Belgium bringing together different musical styles.

Visitors can also take part in interactive games, explore food stalls, take photos at a themed photo booth and join creative recycling workshops. Interactive games will invite festival-goers to complete challenges and win prizes, adding to the event’s range of activities.

Celebrating Belgian beer culture

B.Fest 2026 will also highlight Belgian beer culture through a collection of characters inspired by the country’s distinctive beer flavours and drinking traditions.

The Belgian Beer Spirit Mascots collection features six characters and one special character, each representing a different personality and flavour profile.

The collection aims to introduce Belgian beer culture to younger audiences through character-based storytelling and interactive collecting activities, combining cultural themes with contemporary entertainment.

B.Fest 2026 will take place at October 30 Square in Quang Ninh City's Ha Long Ward.

The event is supported by a number of sponsors, including Hateco Group, the Technical Equipment and Services Consulting Joint Stock Company, Vietnam Water and Environment Investment Corporation (Viwaseen), BIDV, VietinBank, Anheuser-Busch InBev Vietnam, Tien Phong Plastic Joint Stock Company and other businesses in the technology, construction, logistics and media sectors. 

Belgian Culture and Food Festival 2024 kicks off in Hai Phong

VOV.VN - The Belgian Culture and Food Festival (B.Fest) 2024, the fourth of its kind and the largest Belgian event ever held in the nation, opened on October 25 in the northern port city of Hai Phong.